4 Living

A line of products for a balanced diet!

Empowering health!

1What is 4Living? The 4Living concept
  • A healthy diet is the basis for a well-functioning body. Food is the source of energy for all of our bodily functions and directly affects how our body and mind function in every stage of life. There are a variety of reasons why a healthy diet is important, including disease prevention, maintenance of a healthy weight and quality of life.
  • 4LIVING brings forward the concept of healthy life through healthy food
  • Brand slogan - EMPOWERING HEALTH
  • The brand is supported by merchandising and selling concept developed as a result of clear understanding of the customer trend: what, when, how they are eating, doing sports, reading specialized literature, considering medical advices, buying natural and healthy products which are fitting with their try to fight against stress through a healthy lifestyle and a balanced way of eating
  • Range – 2 big groups of products:
    • Gluten Free - Piaceri Mediteranei - 48 sku - 6 product groups (Pasta, BreadSubstitutes, Flour and Mixes, Biscuits and Cakes, Flakes and Snacks)
    • Nutritional bars - Prolive - 37 sku - 4 product groups (Prolive, Prolive Oxyfree, VIS, VIS SuperCrunch)
2Piaceri Mediterranei
All Piaceri Mediterranei products are developed to meet the needs of consumers who require a gluten-free diet. The products guarantee a unique flavour together with the safety and reliability of a production chain that is controlled and guaranteed gluten-free. Piaceri Mediterranei is a complete line of gluten-free products which allows you to discover or rediscover all the fantastic flavors of traditional Italian cuisine.
Did you know? (THE CELIAC DISEASE = ENTEROPATHY)
  • The Celiac Disease is a disease that you can have without even know.
  • It is the disease of those who can live like the healthy people.
  • The gluten could be in any product, not just in bread.
  • Eating products with gluten when you have the Celiac disease can cause different symptoms (different states of fatigue), but can also cause serious complications and severe disease.
  • Many people who suffer from the Celiac disease do not even know.
  • In Italy, just 1 of 7 sick people is diagnosed.
  • 1 of 100 residents of Ireland and Finland suffers from this disease.
  • 1 of 100 residents of Ireland and Finland suffers from this disease.
  • 1 of 500 residents of Germany and Denmark suffers of this disease.
  • 1 of 133 residents of United States suffers from this disease.
  • 1 of 200 residents of Italy, Netherlands and Sweden suffers from this disease.
  • In Romania, there are over 200.000 people who suffer from this disease
  • The Celiac is the disease of those whose immune system fights against gluten, the result being a damage of cilia from the small intestine.
  • The Celiac affects the small intestine which is recovering after giving up gluten.
  • Gluten intolerance affects almost 1% of the population and it begins at any age
  • The products are developed by a company having studies and evolutions in the nutrition domain.
  • The products were developed based on the Model of Mediterranean Diet, a certain type of food combination.
  • The products quality comes from the fact that selection of ingredients is done by nutritionist doctors, having as main objective just the use of healthy and natural ingredients trying to follow as much as possible the principles of Mediterranean Diet.
3ProLive
All the energy of the proteins, combined with the taste of the finest milk chocolate, rich in polyphenols, the "ENZYMES OF HAPPINESS", makes Prolive the food of wellbeing. The energy you need always at your fingertips. Prolive is Ideally for a dynamic lifestyle. Save your Studio, Sports and Jobs without sacrificing taste and wellness.

Sport – Before and after physical effort Prolive helps in recovery of muscle tone.

Studio – Prolive helps maintain concentration during long study marathons.

Job – Practical and comfortable, Prolive in hard days of work meets the sense of hunger giving you the right energy.

Wellness – Prolive is a balanced food and assures the pleasure of a unique taste.
44Living benefits
  • Premium products
  • All products in one place under umbrella concept
  • Clear merchandising plan
  • In store decoration support
  • Educational bulletin
  • Products with high potential of sales growth
As result of all we are offering upmarket range of products developed with love for food and healthy lifestyle and as merchandising way with love and big respect for customers.
5Costs
Initial stock investment:
  • Protein bars : 11.000 RON
  • Gluten free products : 6.879 RON
With an investment of only 17.879 RON, you can benefit of a complete range of over 85 products. In the case of a smaller product assortment, the cost of investment will be modified.

Energy and nutrients for a healthy lifestyle!